Get 'Goodwood Revival' ready at Willow & Eve
The Goodwood Revival, West Sussex, is a world-renowned event, with this year’s annual spectacle being held on 8-10 September. As well as celebrating 25 years since it began in 1998, it also coincides with ‘Second Hand September’, supporting all things preloved and second hand.
The Revival is an immersive experience recreating the glamour and excitement of motor racing between 1948 – 1966; focusing on the heyday of Goodwood’s Motor circuit and the fashion of the 40s, 50s and 60s, to recreate a bygone era.
Willow & Eve were thrilled when the team at Goodwood’s ‘Revive & Thrive’ got in touch and sent us some swing tags (I say, what smart threads!) for our handpicked preloved items.
With only a few weeks to go we’ve put together a ‘Revival’ rail in our Rustington store and if you see this tag it means Willow & Eve think it’s the perfect retro style to wear.
‘Revive & Thrive at Revival’ is to inspire us to ‘rethink, repair and re-wear’ clothing, something we believe wholeheartedly in.
This year sees the launch of two new ‘Revive & Thrive’ areas; which will include fashion talks, workshops and demonstrations with upcycling, mending and pop-up shops.
With a modern take on the ‘Make do and Mend’ mantra, a slogan used for the Governments campaign to ration the purchase of new clothes, the themed area hopes to persuade us to repair and care for, rather than replace, our existing fashion items.
In an age of fast fashion, it takes just a few clicks to get a new item rather than darn a hole, sew on a button or repurpose something suffering slightly from wear & tear.
The forties saw a wide range of fashions, from the Land girl's practical workwear and utility designs prevalent throughout the austerity of the war to the 'New Look' silhouette introduced by Christian Dior in 1947, which was softer, feminine and more opulent.
During World War II buying new clothes was rationed (between 1941-1949) in Britain. ‘Make do and Mend’ was part of a campaign to urge people to be frugal and repair and reimagine their existing clothes. Utility designs were introduced with simple lines and minimal trimmings as a way to limit manufacturing and resources and to adhere to the austerity regulations in place.
When Christian Dior launched his first collection it featured cinched waists and lavish full skirts, a stark contrast to the utilitarian fashion during the war!
Which ever style of dress you choose to go in you'll be sure to relive the nostalgia of those bygone decades. So in case you aren’t yet ‘Revival’ ready we’ve shown our top three picks from our rail below.
Visit our Rustington shop or buy online and enjoy stepping back in time whilst embracing sustainable style.